CASE STUDY	Delahaye \| Medialink
Overview \| Branding \| Innovation \| Marketing Tool \| Interactive Sales Tool and Training Program
		OVERVIEW Solution: SWS designed a subscription-based application, Media Compass, which included an innovative visualization tool called the Performance Grid for subscription members to use to analyze news and PR activity for their products and company. Audience: Media Communications and PR Industry Product: Conception and execution of a media communications intelligence new business market through a subscription-based product. SWS designed training, marketing and promotional tools to accompany product launch and provided client, sales and technical support post-launch.